The red rose is the quintessential symbol of romance: synonymous with passion; a beacon of love. Think of Valentine’s Day and – without doubt – you think of a rose.
For Valentine’s Day 2024, Mulberry have partnered with SSAW Collective on their annual campaign asking ‘Why buy Roses in February?’, showcasing the environmental impact of importing out-of-season flowers and highlighting the importance of taking a more seasonal and ethical approach to buying and gifting flowers.
A community of chefs, growers and florists seeking to make positive changes in our food and floral systems, SSAW Collective advocate for transparent sourcing practices and the use of seasonal produce, promoting more considered ways of working which have the capacity to make positive ecological progress in their respective industries.
The conditions for roses to grow all year round do not exist, not least in the UK, and so – as a result of the teeming demand – 8 million roses are imported into the UK every year during the Valentine’s period. These 570 tonnes of flowers are sourced mainly from the Netherlands, Kenya and Ethiopia, creating huge carbon emissions, as well as high energy, water and pesticide usage.
SSAW Collective’s commitment to traceability mirrors Mulberry’s own approach to sustainable practice, with transparency in our supply chain – from farm to factory to shop floor – being at the heart of our Made to Last Manifesto. The flowers pictured in our campaign are in-season alternatives, ethically sourced by SSAW Collective.
Uyare’s new summer menu has us feeling the heat! The sensational rooftop restaurant Uyare, known for its South Indian cuisine, has unveiled a vibrant new summer menu – just in time to celebrate the restaurant’s upcoming first birthday. Located above the city with beautiful skyline views, Uyare’s rooftop bar offers one of Leeds’ most […]
Mother’s Day can mean many things- a celebration, a moment of reflection, or a day that feels quietly complex. However you’re approaching it this year, we’ve curated a considered edit of gifts and experiences designed to honour the women who shape our lives in all the ways that matter. Everyday Elegance The Heart Chain […]
Romantic tables, indulgent menus and unforgettable moments, we’ve pulled together our top places to dine in Leeds this Valentine’s Day. From champagne breakfasts and candlelit tasting menus to indulgent desserts made for sharing, our restaurants are serving up some of the most romantic dining experiences in Leeds this February. Whether you’re planning a first date, […]
The new year invites a pause. A moment to reset, recharge and reconnect with yourself. At Victoria Leeds, we believe self-care shouldn’t be another item on the to-do list- it should be an experience. From indulgent beauty rituals to mindful moments of calm, discover how you can enjoy self care under one roof and step […]
