The red rose is the quintessential symbol of romance: synonymous with passion; a beacon of love. Think of Valentine’s Day and – without doubt – you think of a rose.
For Valentine’s Day 2024, Mulberry have partnered with SSAW Collective on their annual campaign asking ‘Why buy Roses in February?’, showcasing the environmental impact of importing out-of-season flowers and highlighting the importance of taking a more seasonal and ethical approach to buying and gifting flowers.
A community of chefs, growers and florists seeking to make positive changes in our food and floral systems, SSAW Collective advocate for transparent sourcing practices and the use of seasonal produce, promoting more considered ways of working which have the capacity to make positive ecological progress in their respective industries.
The conditions for roses to grow all year round do not exist, not least in the UK, and so – as a result of the teeming demand – 8 million roses are imported into the UK every year during the Valentine’s period. These 570 tonnes of flowers are sourced mainly from the Netherlands, Kenya and Ethiopia, creating huge carbon emissions, as well as high energy, water and pesticide usage.
SSAW Collective’s commitment to traceability mirrors Mulberry’s own approach to sustainable practice, with transparency in our supply chain – from farm to factory to shop floor – being at the heart of our Made to Last Manifesto. The flowers pictured in our campaign are in-season alternatives, ethically sourced by SSAW Collective.
We’re thrilled to announce that Topshop is making a surprise early return to the high street – and it’s arriving right here at Victoria Leeds on the 8th November! Topshop will be taking centre stage inside the John Lewis store, as part of an exclusive series of pop-ups launching in just four locations nationwide: London […]
Celebrate the season with Clarendon Fine Art’s special showcase of contemporary fine art. This festive collection features striking new limited editions from The Real Hackney Dave, Tom Butler, Dave White, and more, alongside a curated collection of unique original paintings. From vibrant and upbeat works to atmospheric, contemplative pieces, each artwork brings its own sparkle […]
Blending the artistry of ballet with modern design, Reiss wows again with their latest campaign! Ballet isn’t just movement: every line, every turn, every breath speaks of control and grace. This season, Reiss captures that same energy with a collection that dances between artistry and modern design- Reiss & The Royal Ballet. Fluid, feminine, and […]
This Halloween, we’re bursting with ghastly events from our incredible restaurants. Expect visits from the Sanderson Sisters, spell-binding drinks and a trip down yellow brick road! The Cut & Witchcraft By night, The Cut & Craft becomes a gothic stage of indulgence. Expect theatrical dining, smoky witches potions, and dazzling drag performances from the Sanderson […]
