My Brow Expert

Founded by Jo Coates in 2021, My Brow Expert is bringing something a little different to Leeds. A fresh take on the traditional brow bar, built on over 15 years of industry experience, combines effortless cool and style with a relaxed, welcoming atmosphere and plenty of personality. It’s about great brows, good energy, and an experience that keeps you coming back. 

Jo’s love affair with all thing’s beauty started with a qualification in the internationally recognised CIBTAC Diploma. But she was only just getting started! From Head Therapist at Benefit Cosmetics to stepping into the role of UK National Trainer, Jo built her reputation as a brow expert with serious industry know-how. With brows, lashes and waxing firmly in her repertoire, it’s fair to say she knows a thing or two about making people look and feel fabulous! 

Leeds is the brand’s third location, joining two established salons in the North East, marking an exciting new chapter for My Brow Expert. At the heart of the brand, is a team of passionate, skilful and personable Brow Experts who champion Jo’s vision and values.  

Jo has built My Brow Expert around her belief that every client deserves their Brows Made Beautiful.