AS Colour

AS Colour, the New Zealand-born powerhouse that redefined premium blank clothing, has officially arrived in Leeds. The brand’s newest store, opening early May in the Victoria Quarter, marks the latest milestone in AS Colour’s growing UK retail presence – joining locations in Shoreditch, Bristol, and Newcastle.

Founded in Auckland in 2005, AS Colour disrupted the clothing industry by proving that a basic tee should be anything but basic. Built on quality, longevity, and the perfect fit, fabric and finish, the brand has become the global leader for those who value quality over fast fashion.

With 29 retail locations worldwide, AS Colour offers customers a unique shopping experience – a chance to feel the difference that premium fabric and considered construction makes. Each store is a destination for anyone who believes the everyday essentials they wear should be exceptional.

Beyond retail, AS Colour is the trusted choice for decorators, screen printers, and embroiderers worldwide – producing clothing essentials that perform as beautifully as a blank canvas as they do straight off the shelf.

Whether you’re building a wardrobe or a brand, AS Colour is where quality begins.