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Boodles is delighted to announce an exciting sponsorship extension of the Cheltenham Gold Cup

Boodles is delighted to announce an extension of its sponsorship of the Cheltenham Gold Cup for a further three years, as well as becoming an official partner of the Jockey Club. The continuation
of the partnership with Cheltenham Festival marks Boodles passion for horse racing and highlights its dedication to celebrating British sporting culture and events.

Having been a committed supporter of the Cheltenham Festival for the last decade, Boodles became the official sponsor of the Cheltenham Gold Cup in 2022, the year that Rachael Blackmore
partnered with A Plus Tard to a win historic victory, becoming the first female jockey to win the iconic race.

This year marks the 100th year of the Cheltenham Gold Cup. In celebration of this momentous anniversary, Boodles have created a limited-edition piece named ‘Gold Cup 100’ to celebrate the event. These exceptional and exciting, equine-inspired jewellery pieces will be launched at the Cheltenham Festival and will be on display in the Orchard throughout the week. The pendant features a magnificent leaping horse motif, set in diamonds and platinum. As well as this, Boodles designers have created a one-off bespoke piece featuring, in Boodles fashion, a spectacular pink diamond. All the proceeds of this special pink diamond pendant will go to two charities close to the hearts of both Boodles and Cheltenham alike: WellChild and Heros


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