Sweaty Betty Pride Collection
For 22 years, Sweaty Betty has been on a mission to empower women through fitness and beyond. For the Pride campaign, the brand will be amplifying voices from LGBTQ+ communities, sharing their stories of how movement has given them confidence, strength, and a source of non-stop support to feel that, no matter how they show up in the world, they can be proud for living in their truth. The Pride collection is a small, limited edition capsule collection consisting of some of the Sweaty Betty’s most-loved items, with the iconic Pride rainbow subtly featured in the designs. This includes the Power High-Waisted Workout Leggings, which launched earlier this year as an extension to the brand’s bestselling Power Legging franchise – the leggings so good, a pair sells every 60 seconds. Other items in the collection include the matching Power Frame Workout Vest, and the Essentials Sweatshirt and Short set. Sweaty Betty will be donating £30k/$40k from the Pride collection to the Sweaty Betty Foundation, to help young LGBTQ+ people get active. The Foundation will be granting the funds to GLSEN, a US-based organisation that aims to make schools sports and physical activity inclusive for LGBTQ+ young people.