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Jimmy Fairly introduces it’s Timeless Shapes Collection.

Iconic eyewear showcasing the best of Parisian design since 2011.

Founded in 2011 by Antonin Chartier, Jimmy Fairly has captivated the European market with design-leading glasses, fair
prices, and a true commitment to sustainability and positive social impact. More than a decade later, the brand has seen
huge growth, yet still remains true to its core. Now with over 120 stores across France, The UK, Belgium, Spain and Italy,
Jimmy Fairly is successfully bringing great style without compromise across the globe.

Inspired by the timeless elegance of vintage eyewear, Jimmy Fairly combines classic designs with a Parisian touch.
The Timeless Shapes Collection is a celebration of Jimmy Fairly’s heritage, featuring a curated selection of the most iconic
frames over the past 13 years. Shot through the fresh lenses of Nicolas Haeni, this campaign strives to highlight the
extraordinary in ordinary moments, things, people.

Taking inspiration from the boldness of the mundane, the storytelling behind the campaign reaches across everyday life and shines a light on the beauty of timeless and simplicity. Through
this, the brand extends beyond the product and embraces a strong sense of community, at the same time as they celebrate
having donated over 1,000,000 pairs of glasses to people in need of sight, through its on-going partnership with Restoring
Vision charity.

Alongside physical growth, Jimmy Fairly’s social media presence has soared across multiple platforms, captivating
fashion enthusiasts across the globe with the coveted ‘Lou’ frame, a firm Instagram and TikTok icon. 2024 is an
exciting year for the brand, which will see store openings in iconic locations such as St Tropez, Milan, Madrid and
Palma de Mallorca, alongside exciting brand partnerships and retailer opportunities with fashion leaders across
the globe.

“After a successful expansion across Europe, it’s important to celebrate the designs and craftsmanship that have led
our triumph over the last 13 years. We truly believe our frames are iconic pieces in their own right, and we want to
share them with the people that made them timeless; our community.”
Antonin Chartier, Founder & CE

The Timeless Shapes Collection.
The Timeless Shapes Collection is available online at Victoria Quarter, Leeds

The Darren
A firm favourite of Football star Ian Wright, who was recently
spotted wearing The Darren at the GQ Men of the Year awar
ds. The Darren is one of Jimmy Fairly’s all-time best sellers.
Daring in design, yet elementary in style, this crowd-pleaser
is the perfect finishing touch for any bold outfit. Made for the
leaders of their community.

The Lou
Is a timeless frame. Taking inspiration from the iconic 70s
era. This frame is the love child of simplicity and elegance.
Made for the individuals of a global world

The Cinnamon
Is one of our most celebrated frames. Full of style and perso
nality – a pair created to accessorise a unique soul. Made for
the trend-setters, not followers

The Rocky
The Rocky is a timeless classic. A style that cuts through
trends and time. This frame is guaranteed to accompany
you through every stage of your life. Made for the
modern explorer.


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