The White Company, leading lifestyle multi-channel retailer. What began in 1994 as a concept for beautifully designed, affordable home accessories, principally in white, has become a benchmark for the lifestyle market. The White Company is today one of the UK’s pre-eminent and fastest growing brands with 22 retail outlets, 8 brochures per year and a thriving online store. Essentials for the linen cupboard remain at the heart of the product range, which now extends to include furniture, bedding, bathroom accessories, home fragrance, womenswear, and a dedicated children’s range – The Little White Company. The White Company is committed to providing impeccably designed, quality products and a shopping experience that is second to none.