Only at Fred Perry – new retail exclusives range

The Fred Perry line-up of Retail Exclusives forms the Only at Fred Perry collection –for the latter half of 2026, these pieces combine two historical hallmarks of the brand: the Black Champagne colourway and tartan.

To wear black was always to declare oneself apart from the crowd: to shrug off airs and graces –to champion individuality. From the very first dyed tennis shirt to a subcultural standard, the Black Champagne colourway has been a cornerstone of the Fred Perry brand since the 1950s. Its maverick ethos pairs perfectly with traditional tartan patterning, a lasting motif which is equally integrated into counterculture and rebellion.

Applications are varied throughout the pack, with shirting in crisp Oxford cotton featuring all-over prints alongside a heavier overshirt and neatly knitted cardigan with contrast trims. Elsewhere, collars, cuffs and appliqué emblems receive the tartan treatment, whilst the rest of the garment remains pitch black. Whether popping at the neckline of the Fred Perry Shirt or featuring as a fill for the Laurel Wreath in a large and loud embroidery edit, tartan ties these pieces together with all manner of Fred Perry garments from across the years.