Your Christmas Stories Told at Victoria Leeds

There’s a moment every year when the sparkle hits- when the lights flicker on, the air feels a little crisper, and Christmas suddenly arrives. At Victoria Leeds, that moment has officially begun, and this year we’re celebrating something truly close to our hearts: your Christmas stories.

Welcome to Your Christmas Stories Told- our magical new festive campaign that honours the joy, the nostalgia, and the wonderfully unique ways you celebrate the season.

Step Inside the Snowland Storybook

At the centre of it all sits something straight out of a fairytale: The Snowland Storybook.

Opening on Saturday 22nd November, this immersive pop-up invites you to step inside a beautifully styled festive scene to capture your own Christmas moment. Think warm glow, cosy charm and a picture-perfect setting-ideal for families, couples, friends, running clubs, new parents, dog parents… anyone and everyone who has a Christmas story to tell.

Whether your tradition is loud and lively or quiet and sentimental, this is your chance to bottle up that magic in a photo you’ll treasure.

Meet the Curious Characters

As if a storybook brought to life weren’t enchanting enough, keep an eye out for our whimsical Curious Characters. These enchanting woodland creatures -complete with stunning makeup and theatrical costumes, will be roaming the arcades on the 22nd November, sprinkling festive cheer everywhere they go.

Trust us: you won’t miss them, and you won’t forget them.

Discover Gifts With Heart (and Style)

Of course, it wouldn’t be Christmas at Victoria Leeds without the joy of gifting.

With over 90 premium brands- from fashion and beauty to home, lifestyle, and luxury, you’re guaranteed to find something special. Think Harvey Nichols, John Lewis, Mulberry, Jo Malone London, AllSaints, Wax London, and many more. And when you’re ready to recharge? You’re steps away from festive treats and beautiful dining spots including The Ivy Asia, Uyare and The Cut & Craft.

Weekends Full of Magic: What’s On

To make the season sparkle even brighter, we’ve packed each weekend with festive moments to surprise and delight you.

Uplift the Gift

Every Saturday from 22nd November to 13th December
Spend £100 or more and enjoy complimentary luxury gift wrapping or handwritten calligraphy tags- because a beautifully wrapped gift is half the magic.

Parkin or Parking

Each weekend, one lucky visitor will win either free parking, or a slice of traditional Yorkshire parkin.
Plus, enter for a weekly chance to win a £250 Victoria Leeds gift voucher.

A Christmas With Heart: Supporting Zarach

This year, we’re proud to support Zarach, a Leeds-based charity working to end bed poverty for children. Their ‘bed bundles’ give children everything they need for a warm, safe night’s sleep- something every child deserves.

Throughout the festive season, you can help make a difference by purchasing a limited-edition Victoria Leeds Snow Hare or Reindeer soft toy for a £20 donation. Every penny goes to Zarach. And for each one purchased, another is gifted to a child receiving a bed bundle this Christmas.

Your generosity becomes part of someone else’s Christmas story.

Where Every Story Matters

From the shimmering lights across our arcades to the excitement of finding that perfect gift, Victoria Leeds shines brightest when the city comes together. This Christmas, we invite you to join us, celebrate your traditions, make new memories, and tell your story- your way.