AllSaints: A New Chapter For A British Icon

For more than 30 years, AllSaints has been synonymous with effortless British style. Think iconic leather jackets, lived-in denim and an unmistakable London attitude. Now, the brand is entering an exciting new era with the launch of its Autumn Winter 2026 collection and a refreshed identity under Chief Creative Officer Aaron Esh.

Rooted in its Spitalfields heritage but looking firmly to the future, the new direction reimagines everything that made AllSaints a cult favourite in the first place. The result? A collection that feels familiar yet elevated, classic yet contemporary.

Rather than reinventing AllSaints from scratch, Aaron Esh has focused on refining its most recognisable pieces. Every silhouette has been reconsidered, from the perfect white T-shirt and classic denim to the brand’s signature leather jackets. Leather remains at the heart of the brand, but AW26 pushes the category in fresh new directions. Alongside the classic black biker, expect softer shapes, unexpected colours and luxurious finishes. Deep burgundy tones, muted lilacs and supple suedes bring a new dimension to the collection, offering a more refined take on a house signature.

Oversized wool coats, tailored trenches and statement faux fur outerwear feature heavily throughout the collection. Designed with strong silhouettes and refined detailing, these investment pieces are made to be worn season after season.

Alongside the collection, AllSaints has introduced a refreshed visual identity, a redesigned digital experience and a renewed focus on culture and creativity. The iconic Ramskull symbol returns as a central mark of the brand, while new editorial projects and cultural collaborations further strengthen its connection to London’s creative community.

Whether you’re looking for the perfect leather jacket, a beautifully cut coat or everyday essentials designed to last, the new AW26 collection proves that AllSaints is back at the forefront of British fashion.