Astrid & Miyu

Astrid & Miyu was founded in 2012 by Connie Nam. Born in Seoul, Korea she spent much of her life travelling and living in different countries. Inspired by her mother, jewellery had been a part of her life from a very young age.

Inspired by her local jeweller back home in Seoul, she wanted to offer products that were full of sentiment and innovative in design, together with an experience that was personal and engaging, and most importantly to create a brand that is inclusive and empowering.

Best known for signature ear stacks, the jewellery pieces are inspired by our beloved city of London ~ from arts and architecture to vintage pieces to Mother Nature, and most importantly, you, all of our customers.

The Vision is to bring contemporary designed jewellery and make it accessible to everyone. Through in-house styling teams, we help our customers develop their personal style by styling content on Instagram, the newsletter, stylists in our stores & Digital Styling Sessions.