A Journey of Colour, Craft, and Culture: The Boodles Africa Collection Comes to Victoria Leeds
There are moments when a collection arrives that feels less like a launch and more like the unveiling of a story, Boodles has brought a narrative in gold and gemstones!
The Africa Collection is more than just jewellery. It’s a story, a memory, and a tribute to a continent that has long inspired wonder. It began over a Sunday lunch, and from there, Nicholas Wainwright, Boodles President, and his niece Honour, Director of Marketing, set out on a journey across South Africa, Tanzania, and Kenya. Along the way, they encountered breath-taking wildlife, warm-hearted communities, and landscapes that spoke in colour and rhythm.
As Nicholas says, “We have sought to capture the vibrancy, energy and spirit of Africa.” And nowhere is that more evident than in the pieces now on display right here in Victoria Leeds.
That journey to Africa lives on in 42 extraordinary pieces, each crafted with the vibrancy and energy of Africa in mind. As visitors walk through the store, the stories behind each creation come to life: the Lion Ring with its marquise diamonds glowing in SMO gold, a tribute to the Mara’s majestic kings; the Zambezi Bangle, set with a brilliant tsavorite that echoes the glint of an alligator’s eye in the river; and the Elephant Necklace, whose hand-carved white agates and detachable morganite pendant offer three ways to wear your own piece of safari elegance.
It’s not just the beauty that sets this collection apart—it’s the soul. Every piece in the collection is crafted using Single Mine Origin gold from Senegal, ensuring traceable, ethical luxury. And this year, their chosen charity, Just a Drop, brings clean water to African communities—fitting for a collection born from the land and made with care.
There’s something deeply personal about jewellery that tells a story. That’s why, here in Victoria Leeds, this collection thrives. It’s a celebration of colour, character, and craftsmanship—and it invites you to discover not just Africa, but the journey within each jewel.
Join us at Boodles, Victoria Leeds, and step into the story.
