SNUG

Snug is on a mission to make people smile, the rest are just sofa shops. We make people comfortable, whoever they are, wherever they are.The sofa is where all the best parts of life happen, it’s where you flop after a long day at work, where you scoff down a tasty takeaway on a Friday night and what you pile on with your mates to marathon your favourite shows.

Here at Snug, we think the magic of these moments should start from the minute you start looking for your new sofa.Born out of the frustration most of us have experienced when moving house.

Our founder, Rob, moved into a new flat and waited 9 whole weeks for his sofa to arrive, only to find that it didn’t fit through his front door.That’s when he had a lightbulb moment. What if there was a Sofa in a Box? A high-quality, comfortable sofa, delivered conveniently in manageable boxes and tracked from order to delivery? One that could be assembled in the time it took to boil the kettle, without the use of tools.And just like that, Snug was created… and Europe’s first Sofa in a Box with it.