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20/022019

Radley London X Eleanor Tomlinson



Radley London Launches ‘The Eleanor Edit’ For SS19

February 2019: Much-loved British accessories brand, Radley London is excited to celebrate British actress, Eleanor Tomlinson as the first brand ambassador of the Radley Spirit campaign, with the launch of The Eleanor Edit. This edit includes a beautiful selection of leather handbags including the iconic Eleanor Bag - a cross body design crafted from Italian leather in red, black and leopard print! Eleanor’s essentials also include a saddle and hobo bag that’ll make the perfect everyday must-haves.

The Radley Spirit campaign is inspired by women who live life on their own terms, with the passion and drive to make things happen - whether independent, bold, playful, fierce or fun. Eleanor perfectly reflects the brand and the Radley Spirit campaign – celebrating London, elegant, talented women and their achievements.

“At Radley London we love taking creative risks when inspiration strikes. We love confident, free-thinking, individual women who embody our values. Our customers know what they want. They are curious and creative, a reflection of our design ethos. The Radley Spirit campaign is defined and inspired by the amazing women who wear our brand.” Julia Darlington, Chief Brand Officer of Radley London.

Justin Stead, CEO of Radley London commented, “Eleanor Tomlinson was a natural fit for Radley London, having been a long-standing fan of the brand. She also represents everything the new Radley Spirit campaign stands for: a confident, independent spirit who is not afraid to be herself, pushing boundaries within acting and her work outside of her profession. Eleanor also grew up in the country and has a special love for dogs, which is such an important core part of the Radley London DNA and another reason why we chose her for the ambassadorship. We’re excited to have her be the ambassador for our new campaign.” 

Eleanor Tomlinson commented, “I’m thrilled to be Radley London’s brand ambassador! The collections are beautifully made, unique and always colourful, as well as so accessibly priced. I’ve been a fan of the brand for many years and especially love their support for the care and wellbeing of dogs. Having grown up in the country where they were always a part of the family and now as the proud owner of Bert, my gorgeous Collie, this is something very close to my heart. The new SS19 collection from Radley London is playful and full of everyday classics that will tick the box for every occasion.”

Radley London started its handbag journey as part of a wave of new creatives setting up businesses in Camden Market in the midst of the 1980s, launching officially in 1998. Today they continue to draw inspiration from the vibrant, colourful, diverse and ever-changing city of London. Twenty years on, Radley London is a brand trusted and adored by women of spirit and substance everywhere. 

The Eleanor Edit will be available on Radley.co.uk from the 10th February 2019, and in-stores nationwide from the 18th February 2019.

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