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Marketing & Communications Executive (Digital)

Customer Service Desk

Retailer: Victoria Leeds Management Suite

Job Title: Marketing & Communications Executive (Digital)

Closing Date: 31/05/2022

Perm/Temp: Permanent

Full/Part-Time: Full time

Salary: £25,000

Job Description:

Marketing & Communications Executive (Digital)

Division: Promise Ltd.

Reporting to: Marketing & Communications Manager

Established in 1996, Property Management Integrated Services and Employment Ltd. [PROMISE] implements Property and Facilities Management services across a national portfolio of Residential and Commercial property. Promise Ltd currently operates across the UK with offices in Edinburgh, Glasgow, Aberdeen, Newcastle, Leeds, Manchester, Birmingham, Bristol, Cardiff, and London. Whilst Promise Ltd, as a Facilities Management business, is a wholly owned entity of Knight Frank LLP, the ultimate clients include property companies, overseas investors, UK Estates, private equity groups, UK REITS and pension funds and institutions. Promise Ltd provides a complete facilities management service to properties that Knight Frank manage on behalf of clients. The property portfolio consists of approximately 700 properties around the UK. The managed portfolio spans multiple sectors but in particular offices, residential, industrial, retail, logistics, automotive and healthcare. This role would be based on-site at Victoria Leeds, as part of the shopping centre management team.

The Role

The on-site marketing department is responsible for the overall delivery of marketing and promotional activity to support the business plan objectives of Victoria Leeds. The Marketing & Communications Executive will support the Marketing & Communications Manager in the delivery of activity with a predominant focus on digital communications. Team activity involves all aspects of communication, marketing, PR and events management, whilst consistently enhancing the brand and overall profitability of the property. The marketing team manage and ensure that brand values and integrity are maintained in all executions to the highest standard with success demonstrated in the achievement of targets, which increase overall trading performance of the centre.

Responsibilities
General
Support the Marketing & Communications Manager in the implementation of centre marketing plans.
Liaise with creative agencies and suppliers on artwork design, collateral, promotional assets and print.
Oversee standards and design/print of POS such as signage and posters, proofing artwork and copy, being a keen brand guardian at all times.
Contribute to the drafting of monthly / quarterly marketing reports and regular post campaign analyses upon completion of events and promotions to share with the management team.
Manage location photography and filming applications (in-house and externally), ensuring all departments are informed and Health and Safety requirements are met.
Manage the photographic library.
Support the Marketing & Communications Manager with administration including budget sheet management, timely and accurate invoicing/reconciliation within company financial and cash handling procedures.
Daily liaison with Commercialisation, Retail Business Manager and wider management team to fulfil marketing duties. Retailer and brand partner communications:
Day to day marketing contact for all Victoria Leeds retailers and brands.
Efficiently and professionally action general marketing enquiries and information requests, including retailer marketing enquiries.
Detailed management of all on-site marketing-led events and promotions, ensuring all departments & retailers are informed and Health and Safety requirements are met Digital Communications – social media, website and email marketing
Co-ordinate the end-to-end delivery of the social media outputs ensuring compelling content and a bespoke approach across each platform – Facebook, Instagram, TikTok and Twitter.
Content is provided by retailers and third parties, but must be comfortable creating own photography and videos.
Ensure social content calendars have a healthy mix of content themes which represent our promotional categories, events, store openings, supporting the centre’s proposition and retailers, whilst engaging with our audience.
Manage boosting budget and also liaise with media buying agency on paid social advertising campaigns.
Continually analyse social performance to drive and maximise engagement and ROI.
Support the Marketing & Communications Manager with day to day website content management including listing promotional offers & events and retailer brand page updates.
Content manage the centre promotional screens as and when required.
Research, compile and deliver monthly e-mailer communications in accordance with the marketing strategy ensuring a healthy mix of compelling content and run reports.

Additional
Responsibilities

Adhere to all company policies and procedures.
Attend any training and development courses as necessary.
Occasional weekend work for example, events, time to be given in lieu.
Undertake any other reasonable duties as required to meet the needs and future changes within the business.

Professional experience and personal skills profile
Minimum:
Relevant experience in marketing industry working with social media and digital platforms (minimum 1 year).
Educated to degree level.
Confident and knowledgeable in creating content using iPhone and editing software/apps.
Excellent level of IT literacy, including Microsoft Office, CMS, social media management platforms and email marketing software.
Ability to use own initiative and innovate, but also works well in a team.
Ahead of marketing, social media and digital trends.
Excellent communicator and organiser with the ability to keep on top of multiple tasks at once.
Proven experience in getting results. • Experience in liaising with external third parties and suppliers.
Numerate with analytical skills.
Eye for detail and able to work to deadlines. Desirable:
Premium brand experience.
Consumer marketing background, preferably in retail or similar.
Understanding of client and marketing agency relationship.
Active personally on social media.

How to apply

To apply, please email your CV and covering letter detailing why you’re perfect for the role here.

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